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A Deming Dozen:
Nuggests of Wisdom to Work and Live By
When I began writing the January column memorializing Dr. Deming a quarter century after his passing, I wasn't sure of the response I'd get. After all, 25 years is a long time, and although Deming has become a household name in major industries around the world, home building remains largely ignorant of his teachings. When people ask how can I still be writing monthly for 20 years, Deming, along with a few other mentors, provides much of the inspiration. If someone really strong offered a class titled "Deming & Home Building" I wonder, would anyone sign up? If that class were run each week for 10 years, with a full complement of 25 students in each, we'd hardly begin to meet the need. Yet need seldom equates to demand.
I did, however, get quite a bit of response to the first two installments - more than expected. That was encouraging, and several writers asked me for other Deming quotes I find particularly inspiring or motivation. I made my list of around 20, combined a few, and got it down to my "Deming Dozen." Check these out here...
Interested how to identify potential referral sources?
Referrals can come from many places. Before you decide on the parameters of your new referral program, you will need to think about who can provide you with the kind of qualified leads you want. Here is a run-down of the most likely sources:
1. Existing customers and clients are a great source of referral. They know you and your products, and that makes them uniquely qualified to point likely customers your way.
2. Employees are another potential referral source. Like your customers, they know the company and what it does. They can also provide potential leads with detailed information about the benefits of working with you.
3. Vendors may be a source of referral business. They know what it's like to work with you. Even if their experience is with a different side of the business than what customers would see, they can still talk about your products and services knowledgeably.
4. Joint venture partners are another potential source of referrals. These arrangements may have a quid pro quo element to them, buy they can be very effective.
5. Finally, don't forget your friends and family. Even if they are not customers, they can still point people in your direction when the opportunity arises.
There you have it, contact me to talk about systems how to capture these referrals.
Contact Ursula Amon
with Social Media Consulting CFL