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February 2017

 
 
 
 

IT'S ALMOST PARADE TIME!!!

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REGISTER NOW! MUST RSVP BY 2-11-2017

 














 
 
 

Home of the Month


Circo at Promenade Parke at Venetian Bay

By Paytas Homes


7 Top Home Improvement Trends for 2017

Smart technologies, softer finishes, and toilets that clean themselves make this year’s watch list


Though it's not quite a return to boom times, the 1,226,000 new homes built last year was the most since 2007. Add in the fact that Americans are projected to spend a near-record $317 billion on home improvement this year, and the housing industry is clearly on its most solid footing in years.


 



Builders & Remodelers: 

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ACT is celebrating its 25th Birthday


Kelly Amy, Coordinator of CTE & the Arts for Volusia County Schools and husband Raymond, Rick Hervey, DeLand High Carpentry teacher and ACT instructor and wife Terry  at 25th Anniversary of the Academy of Construction Technologies celebration. ACT is an amazing pre-apprenticeship program to prepare high school students for careers in the construction industry. 


Watch this video below. Just click on the image 



ZELMAN'S LOOK AT MULTIGEN

A data dive that explores how households where 55+ adults living with their adult children are trending vs. broader household formation patterns.




7 Ways to Stand Out from Your Competitors in 2017


There’s no denying that the competition is fierce in the world of online marketing. There are millions of websites and advertisers vying for the attention of consumers, and at times, it can feel impossible. How do you make yourself heard when you’re just one voice in a crowd that covers the whole planet?

Fortunately, there are some things you can do to differentiate yourself from the competition and make sure that your voice is the one that stands out.

Find Your Voice

One of the reasons that content can fade into the background is that it sounds the same as everything else. If your content mimics other influencers in your industry, then it might be impossible for your followers to distinguish you from your competitors.

Instead of being bland, try being different. What kind of tone can you use that will engage your followers and set you apart from the other people in your niche? 

Be Controversial

It can be difficult to take a chance and say something that people might disagree with – but it can also be an opportunity to draw attention to yourself.

Is there a big trend in your industry that you disagree with? Do you like challenging conventional wisdom? Look for some things that are relevant to your audience and then try to shake their perceptions by offering an opposing or surprising view on it. You might even consider playing devil’s advocate to get attention.

Do What Your Competitors Don’t Do

Are you following your competitors on social media and checking out their websites and blogs on a regular basis? If you’re not, you should be.

It doesn’t matter how many competitors you have. The chances are excellent that they are all missing something – something that you can provide to your customers as a way of differentiating yourself. The only way to know what they’re missing is to examine what they’re doing and how they’re doing it. Then identify the holes in what they’re offering and step in to fill them.

Have a Social Mission

When it comes to engaging Millennials, having a social mission can really help set you apart from your competitors. Young people want the brands they follow to care about the world and make a difference.

Use Micro-Influencers

As social media algorithms systematically destroy organic reach, companies are looking for ways to make sure that their content gets seen by their target audience. One effective way to do that is to connect with micro-influencers and get them to share your content.

A micro-influencer is anybody who has authority or reach with your customers. 

Use Humor to Connect with Your Followers

We all love to have a good laugh, and your customers are just as likely to be influenced by humor as anybody else. The mistake that a lot of marketers make is treating their content with kid gloves, assuming that it has to be serious to have an impact.

Embrace New Technology

In some industries, marketers can be slow to use new technology as it is released. Companies who were quick to embrace mobile marketing, for example, have a leg up on companies who are just catching up now.

The key with all of these techniques is to remember that you have things to offer that your competitors don’t. Use these methods to make sure that your target audience sees how special you are—and the results (and profits) will follow.

To define and implement your 2017 social media strategy, contact Ursula Amon

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MONTHLY NOTICES
 
Spike Report
 

New Members


It's Here! The updated Spike Roster (12/31/16) is now available! 

Click the link below to view: 

Click Here for Spike Report

What is a Spike?

Recruiting new members to your local association is an activity recognized and rewarded through the Spike Club. Those who participate are called Spikes. 

For more information on Spikes visit: 

NAHB Spike




          
                                         

 “Every man owes a part of his time and money to the business or industry in which he is engaged.  No man has a moral right to withhold his support from an organization that is striving to improve conditions within his sphere.”

--Theodore Roosevelt



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Do Business With A Member



 “Every man owes a part of his time and money to the business or industry in which he is engaged.  No man has a moral right to withhold his support from an organization that is striving to improve conditions within his sphere.”

--Theodore Roosevelt



Save the Dates!

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Click Here for the Calendar of Events for 2017


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Member: Herman Stoll

Phone: (386) 736-0759


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Member: Kim Lundstrom

Phone: (386) 281-6084

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Member: Darcey Tascher

Phone: (386) 873-0268

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Member: Daniel Harris

Phone: (386) 672-8494

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Member: Eric Gaffka

Phone: (386) 767-1463



Member: Jeffrey Mottran
Phone: (407) 280-4060 



Member:  Ashely Schilling
Phone: (386) 631-3419




Membership Renewals


Member: John Adams

Phone: (386) 253-8044


Member: Steve Agnew 

Phone: (386) 775-7816


Member: Howard Lefkowitz

Phone: (386) 673-0001



Member: Tyler Debord

Phone: (386) 239-5703


Member: Frank Severino

Phone: (386) 253-1943


Member: Thomas Seaman

Phone: (386) 569-6812


Member: Rita Danhoffer

Member: Karrie Allen

Phone: (386) 767-6004


Member: Gaynelle James

Phone: (904) 996-2485


Member: Ronnie Bledsoe

Phone: (386) 676-1501


Member: Mike Kargar

Phone: (386) 673-0954


Member: Joni Fulford

Phone: (386) 252-0335


Member: Kim Tong

Phone: (386) 898-9888



Member: Daniel Lunsford

Phone: (407) 461-0404 



Member: David Sipos

Phone: (386) 258-7960



Member: John Holt

Phone: (407) 834-2718



Member: Mark D'Agostino

Phone: (407) 291-0609 




Member: Shelley Stewart

Phone: (386) 760-9010







 



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104 LaCosta Lane, Suite 130 | Daytona Beach, Florida 32114

Phone: (386) 226-1414 | Fax: (386) 226-9940

Copyright © 2016 VBIA. All rights reserved.



104 LaCosta Lane, Suite 130 | Daytona Beach, Florida 32114
Ph: (386) 226-1414
| Fax: (386) 226-9940

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