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January 2017

Happy New Year 2017!



December 2016 Events


Home of the MonthEmilia (Custom Home) at

Portofino Estates (Venetian Bay)

By Platinum Building & Remodeling


From dirty model homes to pushy salespeople, here are the top blunders that real estate agents see builders make.

By Jennifer Goodman

Home buyers rely on real estate agents for information about their local market that they can’t get anywhere else. In fact, real estate agents are home buyers’ most important source of information about new homes after the Internet. Last year, 33% of buyers learned about their new homes via a real estate agent.


These 5 Trends Will Shape the Housing Market in 2017

Chris Matthews

If the U.S. economy is to hit escape velocity in 2017, you can expect the real estate sector to serve as its rocket fuel.

At its most broadly defined, housing can be counted on to compose 15% of GDP. It hasn't done that much heavy lifting lately, however. That's because in the wake of the real estate bubble, lending standards have remained tight, while the cautious builders who survived the crisis have been reluctant to dive headfirst into expanding their operations again.

But there are signs that these trends are about to change. As the new year rolls on, we'll fill you in on the health of builders and other key trends to watch below.

1. Rising Rates

In December, the Federal Reserve raised interest rates for only the second time since 2006, and a majority of the members of the Fed's rate-setting board predict there will be three more increases coming in 2017. These decisions will cause mortgage rates to rise, potentially making it more difficult for prospective home buyers to be able to afford the home of their dreams. ( In fact, those rates have already started creeping up.) But don't worry too much about this trend. As Redfin Chief Economist Nela Richardson predicts in a recent blog post, "We expect mortgage interest rates to increase, but to no higher than 4.3 percent on the 30-year fixed rate." That's still a great deal compared to historical norms.

Marketing Fads to Leave Behind in 2016

2016 is rapidly drawing to a close, and it’s a good time to take a step back and reevaluate your marketing strategy as you head into the New Year. It’s important to acknowledge that some of the marketing tactics and tools that loomed large as the year started have already faded into obscurity. So which marketing trends have run their course? Let’s look at the marketing fads that burned out in 2016.


You’re probably familiar with Vine. It’s a video-sharing app that allows users, including businesses, to share six-second videos, or “Vines”, with their followers.

While video content is still hugely popular as we head into 2017, Vine does not appear to be taking off as an effective means of branding and marketing businesses. Rather than spending money on Vine marketing, consider taking your video budget and using it elsewhere to maximize the return on your investment.

QR Codes

For a while, QR codes were all the rage. It seemed like nobody sent out a marketing text or email without a QR code, and customers happily presented their smart phones at check out so that cashiers could scan the codes for a discount or coupon. However, QR codes seem to have largely run their course. 

Yellow Pages Advertising

While in many ways, advertising in the print yellow pages might seem outdated, a surprising number of companies still do it. However, the overwhelming majority of consumers in the United States own smart phones, and as a result, they are far more likely to look up local business using their phones than they are to turn to a book.

Failing to Integrate Customer Service and Social Media

Speaking of social media, the final trend to leave behind is any tendency you might have to keep your customer service separate from social media. Customers expect to be able to ask questions and register complaints on social platforms, and the companies who get the highest ratings for customer service have embraced that trend and used it to their advantage.

The key to marketing success in 2017 is to take the time to assess your marketing strategy, revise it as necessary, and reallocate funds to the campaigns and tactics that are most likely to succeed in the New Year.

To define and implement your 2017 social media strategy, contact Ursula Amon


Spike Report

New Members

It's Here! The updated Spike Roster (11/30/16) is now available! 

Click the link below to view: 

Click Here for Spike Report

What is a Spike?

Recruiting new members to your local association is an activity recognized and rewarded through the Spike Club. Those who participate are called Spikes. 

For more information on Spikes visit: 

NAHB Spike


 “Every man owes a part of his time and money to the business or industry in which he is engaged.  No man has a moral right to withhold his support from an organization that is striving to improve conditions within his sphere.”

--Theodore Roosevelt

FHBA Membership Benefits

Click Here for all membership benefits

NAHB Membership Benefits

Click Here for all membership benefits

Member Benefit of the Month

UPS Savings Program & YRC Freight – UPS discounts of up to 36 percent on a broad portfolio of shipping services. Visit

Do Business With A Member

 “Every man owes a part of his time and money to the business or industry in which he is engaged.  No man has a moral right to withhold his support from an organization that is striving to improve conditions within his sphere.”

--Theodore Roosevelt

Save the Dates!


Click Here for the Calendar of Events for 2017

Member: Jeanne Durrance
Phone: (386) 516-0000

Membership Renewals

Member: Bill Klomp

Phone: (386) 255-1411

Member: Jamie Adley 

Phone: (386) 944-9001

Member: Don Sciotto

Phone: (386) 239-5703

Member: Mark Watts

Phone: (386) 255-8171

Member: Cindy Weinberg

Phone: (386) 681-2259

Member: John Crick

Phone: (386) 672-2441

Member: Greg Fretwell

Phone: (386) 274-4445

Member: Jerry Tordeur

Phone: (904) 761-3526

Member: Mark Bowling

Phone: (386) 226-1414

Member: Mark Herwald

Phone: (386) 428-7263

Member: Richard Wells

Phone: (386) 236-7437

Member: Robert Richards

Phone: (386) 422-7369

JMLC Development LLC
Member: Joe Richart

Phone: (386) 736-4620

Member: Jeff Robinson

Phone: (386) 736-4620

Member: Frank Bruno

Phone: (386) 341-2021

Member: Dennis Ginder

Phone: (904) 824-2166

Member: Michael Bosco

Phone: (386) 274-4500

Member: Jeff Kaizer

Phone: (407) 531-5100

Member: Chuck Orlando

Phone: (386) 873-1325

Member: Joe Zapert

Phone: (386) 677-6771

Member: Peter Solti

Phone: (386) 677-6771

Member: Dennis Lyke

Phone: (386) 631-5410

Member: Benjamin Halliday

Phone: (386) 761-4777



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104 LaCosta Lane, Suite 130 | Daytona Beach, Florida 32114

Phone: (386) 226-1414 | Fax: (386) 226-9940

Copyright © 2016 VBIA. All rights reserved.

104 LaCosta Lane, Suite 130 | Daytona Beach, Florida 32114
Ph: (386) 226-1414
| Fax: (386) 226-9940

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