Join Volusia County's Leading
Building Industry Resource Today
 (386) 226-1414


                         NEWSLETTER November 2016



Why the Economy Doesn’t Roar Anymore

The Long boom after World War II left Americans with unrealistic expectations, but there’s no going back to that unusual Golden Age



October 2016 Events

VBIA Food Brings Hope Texas Hold 'Em Poker Tournament


Congratulations to all the winners, and thanks to everyone who helped support Food Brings Hope!




Home of the Month

'The Destin' by DR Horton, located in the River Oaks Community in Ormond Beach




In the home building business, success requires collaboration between you and your customer, along with: ongoing communication, planning, a well thought out design backed by engineering, blueprints and precise execution - all based on the needs, desires and budget of your client.
The same holds true for your Marketing. To achieve success, your business model should be backed by a Strategic Marketing Plan (blueprint) that includes (but not limited to): Goals & Objectives, Branding Statement, Defined Audience, S.W.O.T. Analysis, Budget, Media Plan, Co-op Policy, and Plan of Action.  Elements of your plan should be incorporated into your sales presentation.  For example: An in-depth analysis of your competition helps define your product and position in the marketplace. In today’s world, product technology and competition has made most builders better to a certain degree. So if “better” is not the deciding factor for a prospect to purchase, what is? 
Think of your Strategic Marketing Plan as your blueprint for success - the foundation of your brand, your marketing, advertising, sales and future of your business.

What’s your plan?
Dale Roberts
Chief Branding Officer
Dale E Roberts & Associates, LLC



Click below to watch the After Hurricane Matthew video of our area, provided by Realtors Donna Concannon and David Kosmas



The construction industry's top workforce challenge — and 3 potential solutions

The labor shortage continues to dominate the list of concerns for construction companies. During the Great Recession, the industry lost more than 40% of its work force, cutting nearly 2.3 million jobs, according to the Bureau of Labor Statistics.



How to Sell the Dream Through Social Media

When you are trying to build a successful social media page that will help to sell your products and build you a big following, what’s important is to try and ‘sell the dream’.

So what does that mean? It means focusing on you value proposition.

A value proposition is the way in which your product or your service can change people’s lives for the better. What is it that people should get from your product if all goes well? The old saying goes that you don’t sell hats, you sell warm heads! This is to say that people don’t buy hats because they want to wrap fabric around their heads – they buy them for an end goal that will make life a little more comfortable. Your product and your service are more than the sum of their parts.

The Emotional Hook

This is even more important when what you’re selling has an ‘emotional hook’. The ideal example here is the ‘new construction home’. This could be described as just any house with walls, a roof, kitchen, etc… you get the picture, which in itself doesn’t offer that much value.

So the value proposition is tied to what those words can do for the person. And, of course this means that you’re going to help your buyers to fulfil their desires as homeowner. More than that, you’re going to help them build their home they have been working so hard for to create a space they can cherish with their loved ones and make memories.

That’s the emotional hook and if you were trying to sell the product on a sales page, that’s what you’d focus on.

In social media, you don’t want to be so ‘on the nose’. Instead, your objective will be to focus on the lifestyle that is associated with the product you’re selling and to promote this through your channel.

How to Sell the Lifestyle

So how might you do this? A quick look on Instagram will quickly show you how people are selling new homes: they do it by creating a lifestyle and sharing images and videos of themselves in their new home cooking, reading, relaxing, or just looking generally happy in their home.

And this helps to gain them followers who want that lifestyle and who want to live vicariously. And it also generates a lot of sales – more effectively than any on-the-nose marketing attempt!

Looking for help with your social media?


Migrating your business to a new operating system, even if it means upgrading from a very similar one, is a huge undertaking that can take months of preparation. Windows 10 is Microsoft's latest operating system and was released on July 15, 2015. Since then, it has undergone two major version updates with the third, code named Redstone 2, due for release sometime in late 2016. Adoption of Windows 10 remains surprisingly low, particularly in the business world where Windows 7 continues to be the most common choice.

For assistance with upgrading to Windows 10, or any of your business or personal IT needs, please give us a call!

Spike Report

New Members

It's Here! The updated Spike Roster (8/31/16) is now available! 

Click the link below to view: 

Click Here for Spike Report


Do Business With A Member

Interested to offer your fellow VBIA Members a Discount?

Contact our office

 “Every man owes a part of his time and money to the business or industry in which he is engaged.  No man has a moral right to withhold his support from an organization that is striving to improve conditions within his sphere.”

--Theodore Roosevelt

Save the Dates!


*Visit our site for more information





The Benefits of Membership

Click HERE for all membership benefits


Click HERE for all membership benefits

Membership Renewals

Member: Tom Williams

(386) 427-8431


Member: Bill Zachary

(386) 255-5556


Member: Shelley Kienke

(386) 738-4717


Member: Michelle Delaney

(407) 838-3445

Member: Scott Crafton

(386) 310-8716


Member: Jeff McGregor

(386) 736-7475

Member: Amy Haworth

(386) 673-0954 ext25

Member: Kent Winkleseth

(407) 897-6656

Member: Jimmy Holmes

Member: Ken Lichtenberger

(951) 834-9550


Member: Adam King

(949) 348-4462



Member: Thomas Mosco

(386) 775-8600


Member: Jeff Coleman

(386) 547-5386


Member: Robert Herrold

(386) 423-2330



Member: Chris Butera

(386) 453-4789


Member: Nathan Anderson

(386) 402-7828


Member: Gerald Masters Jr.

(386) 304-2600



Member: Kandice Schromm

(386) 673-7001


Member: Jack Daniels

(386) 673-1327


Member: Scott Hudson

(386) 547-1302


Member: Justin Brantley

(813) 248-8888


The Johnson Group

Member: Jerry Johnson

(386) 424-1261


Membership Renewals

Member: Suzanne Forbes

(386) 257-4100


Member: Andrea Guiliano

(904) 596-6626


Member: Richard Ruebel

(386) 673-2993

Mark Bines

(386) 279-7973


Member: Chris Koontz

(386) 252-1878


Member: Stu Gordon

(386) 236-4516


Member: Kerry Leuzinger

(386) 626-7038

Member: Jerome Henin

(407) 644-8595


Facebook   Twitter   LinkedIn   Pinterest

104 LaCosta Lane, Suite 130 | Daytona Beach, Florida 32114

Phone: (386) 226-1414 | Fax: (386) 226-9940

Copyright © 2016 VBIA. All rights reserved.

104 LaCosta Lane, Suite 130 | Daytona Beach, Florida 32114
Ph: (386) 226-1414
| Fax: (386) 226-9940

Powered by Wild Apricot Membership Software